Established in 2004, the Pura Bathroom Group is one of the fastest-growing manufacturers and distributors of bathroom sanitaryware, brassware and furniture in the UK. Guided by its own exceptional standards, all Pura products must be of intelligent design, innovative, high-quality, competitively priced and also be backed with outstanding customer service.

Offering beautiful bathroom solutions, Pura’s collections include everything you need to create your perfect bathroom. Operating under four well-established brand names, the Pura Bathroom Group also encompasses Deuco Brassware, Puraflow Brassware and Puracast Baths.


The Deuco collection includes furniture, both fitted and modular, basins, lighting, handles, panels, mirrors, splashbacks, worktops, and a gorgeous mix of colours and finishes. The ability to mix and match for your own combination of styles and finishes in your precise size requirements makes Deuco a great solution for those who have a distinct vision in mind. It also helps that the Deuco range covers a variety of price points, making them a very competitive option.


Continually evaluating and evolving to meet the requirements of UK bathrooms, the Puraflow bathroom collection has been providing high-quality for over 20 years. A leader in innovative design and exceptional manufacturing, Puraflow offers outstanding performance and functionality as well as exceptional affordability. Including taps, showering solutions, wastes and bathroom accessories, the Puraflow collection provides all the brassware your bathroom may need.


Puracast specialises in the creation of contemporary luxury baths using the latest technologies and innovations. Puracast baths are made using extra-strong premium acrylic and have been finished by hand at the Puracast manufacturing factory in East Sussex. Offering an extensive range of elegant modern baths in a variety of styles and configurations including deep freestanding options, curvaceous double-ended baths, practical shower baths, eco baths, and single-ended baths.

For added durability, Puracast baths have been made with 7 layers of reinforcing fibreglass and are process employed in the manufacturing of boats. The versatile manufacturing process has allowed Puracast to create a range of gorgeous flowing shapes and forms in their bath selection, perfect for modern homes.

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